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The problem we are solving. Polished brand films do not perform on Reels. The feed rewards video that looks native to it, and the first two seconds decide whether anyone sees the rest.

What is included

  • Hook writing based on what is currently working in your category
  • Creator-style filming, vertical and native to the platform
  • Captions, cuts, sound design and pacing built for silent viewing
  • Three to four variations per concept so you can test properly
  • Two revision rounds per video
  • Raw files handed to you, not held on our drive

How it works

STEP 01

Research

We look at what is performing in your category right now, not last year.

STEP 02

Script

Hooks first. Everything after the hook only matters if the hook lands.

STEP 03

Produce

Filmed and edited in creator style, sized for Reels, Stories and Feed.

STEP 04

Test

Variations run against each other so the winner is decided by data.

UGC Video questions

Do you provide the creators?

Yes, we work with a small roster. We can also film with you or your staff, which often performs better for local service businesses.

How many videos do I need?

Start with four. One video cannot be tested against anything, and creative testing is where most of the gains in ad performance come from.

Do you handle the ad side too?

We can. Plenty of clients take video only and run it themselves, which is fine.

What is the turnaround?

Around seven to ten working days for a batch of four, depending on filming logistics.

Interested in UGC Video?

Book a free 30 minute call and we will tell you honestly whether this is the right first step for your business.